Partner Disclosure Guide

Version 1.0 · Last updated September 18, 2026 · Part of the Partner Program Agreement

Why this page exists

US law (the FTC Endorsement Guides, 16 CFR Part 255) says that when you recommend a product and get paid if people buy it, you have to tell your audience, clearly and where they will see it. The FTC holds both of us responsible: you for the disclosure, and Deepsel for giving you guidance, checking your content, and fixing problems. This page is that guidance. If your audience is in Canada, the Competition Bureau's rules on influencer marketing ask for the same thing, and the practices below satisfy them too.

Wording you can copy

Use one of these, unchanged or with your own name in it:

• "I get commissions for purchases made through links in this post." (the FTC's own example)
• "Deepsel pays me a commission if you sign up through my link."
• "Paid link" — only as a label placed directly beside the link, on the same line
• Video or audio: "Deepsel is a partner of the show. If you sign up through my link, I earn a commission."
• Social posts where space is tight: "#ad" as the first word of the post, plus one of the sentences above wherever it fits.

What does not count

The FTC has said these are not clear enough on their own. Do not rely on them:

• "affiliate link," "commissionable link," "sponsored link," or a "buy now" button;
• "#sp," "#spon," "#collab," "thanks Deepsel," or "ambassador" on their own;
• a disclosure only on your profile, bio, or About page;
• a disclosure only in a site-wide footer or on a separate "Disclosures" page;
• anything hidden below a "…more" or "Show more" fold, in a hover tooltip, or behind a click;
• relying on a platform's paid-promotion label alone (YouTube's "includes paid promotion" checkbox, Instagram's "Paid partnership" tag). Use them, and still add your own words.

Where to put it, by format

Format	Where the disclosure goes
Blog post, article, or comparison page	At the top of the post, before the first Deepsel link, in normal-size text. Adding "paid link" beside each link is good practice on top of that. If some products on the page pay you and others do not, say which.
YouTube or other long video	Say it out loud when you recommend Deepsel, and write it in the description above the "Show more" fold, next to the link. Tick the paid-promotion box as well.
Shorts, Reels, TikTok	On screen as a text overlay that stays long enough to read, and in the caption. Saying it in the audio is a plus.
Podcast	Say it in the audio near the mention, and put it in the show notes next to the link.
Newsletter or email	Next to the link, or at the top of the section that talks about Deepsel.
X, LinkedIn, Facebook, Instagram posts	In the post text itself, at the start. Not in the comments, and not only in the bio.
Live streams and webinars	Say it at the start, again whenever you share the link, and put it in the on-screen or chat text with the link.
Courses, communities, membership content	Same rules. Being behind a paywall or login does not change them.
Direct messages and one-to-one emails	Say it in the message, once, before the link.

Reviews

The FTC's rule on fake reviews (16 CFR Part 465) carries penalties per violation. So:

• Do not write a review of Deepsel on G2, Capterra, Google, Reddit, or anywhere else unless you have genuinely used it in your own business.
• Never write a review from a demo, trial-for-testing, or test account.
• If you do write one, say in the review that you are a paid Deepsel partner.
• If you are also a Deepsel customer who received the extended trial or any other perk, say that too.
• Do not ask the shops you refer to leave reviews in exchange for anything.

What you can say about Deepsel

Describe the product in your own words based on what you have seen. For prices, trial length, and offers, use only the lines below, and update within 7 days when we email you a change.

• What it is: "Deepsel puts HVAC maintenance agreements on autopilot: membership and visit tracking, renewals auto-charged to the card on file, and automated reminder emails, working alongside the software the shop already uses."
• Pricing: "Starter is $79 a month or $790 a year. Pro, at $159 a month, is coming soon."
• Trial: "There is a 14-day free trial and no card is required."
• Your offer: "Sign up through my link and you get an extra month free on top of the 14-day free trial, 44 days free in total."

Do not say: "lifetime," "free forever," "price locked" (that launch offer ended on September 17, 2026), "guaranteed," any customer count, revenue, or retention figure we have not published, or claims about other software beyond what appears on our own comparison pages.

Your link

Your referral link looks like usedeepsel.com/?via=your-id and can point to any page on usedeepsel.com; you can make more links in your dashboard. Link shorteners and "pretty links" are fine as long as the disclosure sits next to them. There are no coupon codes to share; the extra free month (44 days free in total) is applied automatically when someone arrives through your link.

How we check

We look at each partner's live content at least once a quarter and keep a log. If a disclosure is missing or unclear, we email you with what to fix and give you 7 days. Commissions from that content are held until it is fixed. Repeated problems end your participation under section 13 of the Partner Program Agreement.

Sources

• FTC Endorsement Guides, 16 CFR Part 255 (2023 revision), especially §255.0 (clear and conspicuous), §255.1(d) (advertiser duties), and §255.5 (material connections, Example 11).
• FTC, "The FTC's Endorsement Guides: What People Are Asking" and "Disclosures 101 for Social Media Influencers."
• FTC rule on the use of consumer reviews and testimonials, 16 CFR Part 465 (2024).
• Competition Bureau Canada, guidance on influencer marketing under the Competition Act.

Questions

Email support@usedeepsel.com. If you are unsure whether a placement is clear enough, send us a screenshot before you publish and we will tell you.